NEW TO ISHK
ICONOCLAST
A Neuroscientist Reveals How to Think Differently
Gregory Berns
Harvard Business Press, 2010
LEARNING OBJECTIVES - This course was designed to allow the reader to:
• Apply neural principles to help clients think in an iconoclastic manner
• Learn how various innovative thinkers processed their world and explore psychological attributes present in innovation
• Understand how the brain receives, processes, and assimilates what is perceived
• Learn the connection between emotions and iconoclastic thinking
• Explore the relationship between imagination and the visual system
• Recognize when one sees the same thing repeatedly, the brain expends progressively less energy
• Demonstrate how to put oneself in new situations in order to make one see things differently and improve creativity
• Understand roadblock and how to demonstrate this to clients
• Help clients view reality differently, set fear aside and expand social intelligence
Gregory Berns is the Distinguished Professor of Neuroeconomics at Emory University, where he is Professor in the departments of Psychiatry and Economics, and at the Goizueta Business School.
7 CE credits; 222 pages
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