BUILT TO LAST
Successful Habits of Visionary Companies
James C. Collins and Jerry I. Porras
HarperBusiness, 1994
LEARNING OBJECTIVES: Readers of this book should understand the characteristics of what the authors call 'visionary companies': enduring, great companies, rooted in a set of timeless core values, that exist for a purpose beyond just making money, and that stand the test of time by virtue of the ability to renew themselves continually from within. Readers will learn how to be helpful at companies in transition by using these concepts to bring about productive change.
Jim Collins, Ph.D., is coauthor of Good to Great, a bestselling book and reference work. A student of great companies, he teaches leaders throughout the corporate and social sectors. A former faculty member at the Stanford University Graduate School of Business, where he received the Distinguished Teaching Award, he now works from his management research laboratory in Boulder, Colorado.
Jerry I. Porras is the Lane Professor of Organizational Behavior and Change at Stanford University Graduate School of Business. He is author of Stream Analysis and the co-creator of stream analysis computer software used for organizational change diagnosis.
9 CE credits; 342 pages (248 text)
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